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ROOMORED

BRANDING / WEB DESIGN / UI & UX

Roomored was born out of a need for better visuals in the residential real estate space. They use a proprietary engine to automate the majority of a virtual model creation process, which allows them to make virtual reality experiences more accessible. There was a need for a new brand identity along with some UI/UX to accommodate two new product launches. After taking a look at some of their competitors within the industry, I found that most of the companies had an outdated and very busy design style -- I felt like a minimal/simple approach would help Roomored stand out. A clean style with a pop of color, something that would catch the eye but not overwhelm the user with information or busy designs.

 

My Role:  Creative Director

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Blue Table

BRAND GUIDE

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PRE-ROLL VIDEO

WEBSITE

We applied the initial branding to the website design. Roomored is a digital product within an industry that has been around for a long time, so the design needed to share elements of "technology" but also be practical and functional for the industry. I settled on a minimal approach with short and to the point copy.

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WIREFRAME

Website Wirefram

DETAILED WIREFRAME

Website Design Rough

FINAL DESIGN

Roomored Website Design

2DC // FINAL UI

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01a welcome_2x
01a welcome_2x

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02 pick a room [alt 1]_2x
02 pick a room [alt 1]_2x

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09f save or share_2x
09f save or share_2x

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01a welcome_2x
01a welcome_2x

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2DC CONSUMER JOURNEY

Consumer Journey

2DC PROFILE

Branding
Brand Type
Brand Type
Brand Elements

UI & UX

Roomored needed a redesign for it's web version of the hero product "2D Customized". This design needed to have adaptable branding as they would be "white listing" their product to some clients. The initial minimal approach was maintained but kept the heavy Roomored branding at a minimum.