360 campaign / broadcast / social / digital
metro by t-mobile
A series of assorted content and advertisements were created for MetroPCS' new rebrand to Metro by T-Mobile. We concepted and executed on the 360 rebrand campaign, but also created social/digital content with Keegan-Michael Key at Grand Central Station to roll out the launch and showcase him as the “First Metro by T-Mobile Customer” -- Additional content was created for the "That's Genius" portion of the campaign, which included the use of animal characters and the new creative direction with Google, Apple, Samsung, and Amazon partnerships.
Agency // Lerma Agency & TRG
My Role // Sr. Art Director, Director, Motion Artist
Art direction before and after we conducted the Metro by T-Mobile rebrand.