JACK
MASON
DIGITAL + SOCIAL CONTENT
All of Jack Mason's watches and leather goods are meticulously designed and developed in-house locally in Deep Ellum. They strive for perfection by maintaining a high level of attention to detail throughout the entire design process. Their products are filled with passion and dedication.
my ROLE: Director / Photographer / Cinematographer
BRAND FILM
Jack Mason needed a video that expressed who they were in a short amount of time. Seeing as they were very new to the area I chose to do a general brand film that would showcase environments that their target market might find themselves in. I wanted the piece to feel relatable to the audience and target market as well, so I placed a big focus on the hardworking craftsmen that also knew how to relax and have fun at the end of the day. This also was a way to showcase the Jack Mason team creating their products by hand from concept to production.
(pre-production)
BEFORE
AFTER
photography
Some photography was also delivered on this project to further push the Jack Mason brand. I had set colors of blue and light orange within the frame to match their color palette. The content was utilized for web, social, and digital.
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Behind the sceneS
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