Be Golden Campaign
Branding + web design + content
The #BeGolden campaign is a rally cry for the community to unite under the Golden Rule and remember to practice it every day. It’s a message of unity, civility and empathy. We want to remind people that immigration isn’t merely a political or legal issue, it’s a human issue.
my ROLE: Sr. Art Director / Designer
Photography: Stewart Cohen
Agencies: Richards/Lerma & Furia
After creating a dynamic brand we were able to get city officials, religious leaders, and businesses to rally and give the #BeGolden campaign tremendous momentum throughout North Texas. The campaign got the Mayor’s Office to implement #BeGolden as a cornerstone of the City’s Welcoming Program, several DISD schools to add #BeGolden to their class projects, and other cities to adopt #BeGolden as part of their community outreach programs. A notion as simple as The Golden Rule was able to open people’s hearts and embrace what brings us together, rather than focus on what sets us apart.
We built a site that maintained a simple look and easy navigation.
Website FINAL DESIGN
Click here for current.
Based on our initial branding we created content to help get the word out via social and digital!