Be Golden Campaign

Branding + web design + content

The #BeGolden campaign is a rally cry for the community to unite under the Golden Rule and remember to practice it every day. It’s a message of unity, civility and empathy. We want to remind people that immigration isn’t merely a political or legal issue, it’s a human issue.

my ROLE: Sr. Art Director / Designer

Photography: Stewart Cohen

Agencies: Richards/Lerma & Furia

BRANDING

After creating a dynamic brand we were able to get city officials, religious leaders, and businesses to rally and give the #BeGolden campaign tremendous momentum throughout North Texas. The campaign got the Mayor’s Office to implement #BeGolden as a cornerstone of the City’s Welcoming Program, several DISD schools to add #BeGolden to their class projects, and other cities to adopt #BeGolden as part of their community outreach programs. A notion as simple as The Golden Rule was able to open people’s hearts and embrace what brings us together, rather than focus on what sets us apart.

WEBSITE DESIGN

We built a site that maintained a simple look and easy navigation.

CONTENT

Based on our initial branding we created content to help get the word out via social and digital!