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BARCEL USA

& WARNER BROS.

BRANDING / EXPERIENTIAL ACTIVATION / SOCIAL / IN-STORE

Barcel USA, the makers of Takis, were gearing up to launch a new chip product. This product is called WATZ, a unique shaped chip with bold flavor. As a product that was directly competing with Cheetos within the 8 to 13 target market age range, the creative needed to be fun and whacky. We created a series of themes and characters to apply to the packaging. These characters would not only accommodate the packaging, but would serve as personalities for kids to interact with throughout the whole campaign. -- We also partnered with Warner Brothers Pictures to help tie in WATZ with the release of SHAZAM, a film geared to a younger audience.

 

My Role:  ACD & Senior Art Director

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WATZ DECK

[Click side arrows to view.]

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Cheese Utter.png
Asset 4.png
Cheese Bolt.png
Lime.png
SHOCK Horizontal Poster.png
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Asset 5_3x.png
Cheese_3x.png
shock things up - final final.png
SQUARE Social.png
SHOCK Vertical Poster.png
Lime Social Poster.png
Cheese Social Poster.png
Fuego Social Poster.png
Watz Launch Activation V2_Page_03.png
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Watz Launch Activation V2_Page_12.png
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Page 1 - High Res Picture.png
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WATZ & SHAZAM DECK

[Click side arrows to view.]

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Shazam POS.png
Wobbler Watz 3-4.png
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Watz Header 2-25 Opt A.png